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SEO gives a small website more punch | |
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Smaller websites often mean smaller budgets. SEO is a great compliment to websites running on a shoestring, because nothing works harder or has a more lasting effect than a well-done SEO campaign. Marketers agree. Across a wide variety of business categories, spending on search is strong and rising. And when that budget is spent on SEO, it's an investment that builds over time, adding value to your website and your business. |
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Different projects call for different tactics | |
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Local businesses needs to appear for specific searches in their target markets - keyphrases like "yoga classes in Tribeca". We can show you how your customers are searching for you. Professional practices such as doctors or real estate agents need to hit similar targets, and also need to consider their customers' research habits. They may search for "schools in Lexington" long before they start searching for "houses in Lexington". We can show you how your customers look for information. Non-profits depend on their websites to support events, attract donations, and inform the public about the issues they represent. (By the way, Skypromote offers favorable rates to 501c3's - tell us your needs and we'll map-out some options for you.) Microsites for larger brands need to focus on a particular niche, promoting products and attracting audiences to drive brand awareness and capture leads. We can review your strategy and look for tie-ins with your other marketing efforts. B2B companies need to hit specific targets in order to generate qualified leads. To stay targeted, a company needs to know the language their customers speak, and make sure those terms get used on the website. |
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Curious how it works? Try a Snapshot | |
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Our Snapshot report can quickly size-up the SEO potential for your business. Snapshots are useful if you are: New to SEO. We'll introduce you to the basics, show you how your customers are searching today, and what your competitors are doing to reach them. Need a second opinion. Skypromote can audit your current SEO projects and look for new opportunities. Great for companies working with a search agency or inhouse team. Want a competitive edge. Skypromote can analyze your competitors, bringing you ideas that target their strengths and weaknesses. Tell us your needs and we'll suggest some options. |
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Skypromote - SEO Consulting in Boston and New York City - © 2011 | |